My services
Marketing That
Moves Metrics
Strategy, content, and campaigns engineered to grow your audience and turn attention into revenue, across search, social, and email.
Get startedTurn attention
into revenue
Get started Reach the right people
Spray-and-pray marketing burns budget. I start with the customers most likely to buy, then build search, social, and email programmes that put your brand in front of them, and keep you there.
Build lasting demand
One-off campaigns spike, then fade. I create content and nurture journeys that compound, building an audience that trusts you, returns to you, and recommends you long after the ad spend stops.
Prove the return
Every channel is tracked back to revenue, not vanity metrics. Clear dashboards show what's working, where the money goes, and exactly what to double down on next, so your budget gets smarter every month.
Search, ads, content,
and the data behind them
Most of these only work properly together: paid search buys you the traffic SEO takes months to earn, content feeds both, and the analytics tell you which of them deserves next month's budget. I run them as one full-service programme, not a set of vendors billing separately.
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SEO
Search engine optimisation
Technical fixes, content, and authority building so you rank for the searches your customers actually make, and hold those positions as competitors move.
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SEA
Search engine advertising
Google and Microsoft Ads managed against a target cost per acquisition, not impressions - tight keyword sets, disciplined negatives, and landing pages that match the promise.
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GEO
Generative engine optimisation
A growing share of research now happens inside ChatGPT, Perplexity, and AI overviews. I structure your content so those systems can cite you, and I track when they actually do.
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Paid social & display
Meta, LinkedIn, retargeting
Campaigns built around the audiences most likely to buy, tested in small increments. Budget only scales behind creative and targeting that have already proven themselves.
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Content management
Editorial planning and publishing
An editorial plan and a rhythm you can keep: articles, landing pages, and updates that answer the questions your buyers are already asking, and give search and AI something worth quoting.
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Marketing strategy
Positioning and channel mix
Positioning, channel mix, and budget allocation grounded in your actual margins. Effort goes where it returns, and you know what you are deliberately not doing, and why.
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Analytics & monitoring
Reporting, uptime, Core Web Vitals
Cookieless, GDPR-compliant analytics with monthly reporting, plus uptime and Core Web Vitals monitoring that tells me something is wrong before you notice it.
See how I report on it -
Email & lifecycle
Newsletters and nurture flows
Newsletters, nurture sequences, and post-purchase flows that keep earning from an audience you have already paid to acquire.
From insight to
impact in weeks
Audit
I dig into your data, audience, and competitors to find the gaps and where growth is easiest to reach first.
Strategy
A clear, channel-by-channel plan with messaging, targets, and budget mapped to the outcomes that matter.
Execute
I produce the content and launch the campaigns - search, paid social, and lifecycle email working as one system.
Measure & scale
I track every result back to revenue, cut what underperforms, and pour budget into what wins.
Recent work
View all projectsReal reporting for a real business, tracking what actually moves visitors and benchmarking that against competitors, rather than a dashboard of numbers nobody checks.
How to choose who runs your marketing
Digital marketing is easy to sell on a slide and hard to hold accountable month to month. Whether you're weighing up agencies, a freelancer or me, these are worth asking before you commit to anyone.
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Ask what gets reported, and how often
A dashboard full of impressions and reach tells you activity happened, not whether it earned anything. Ask to see a real report before you sign, not a template.
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Ask who owns the accounts
Your ad accounts, your analytics, your domain, your content should be yours. If an agency holds the login and hands over nothing when you leave, you've paid to build someone else's asset.
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Ask what happens when a channel stops working
Algorithms change, costs rise, a platform update lands on a Tuesday. Ask what the plan is for when something that was working stops, not just what happens when it is.
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Ask what they won't recommend
Every channel is being sold somewhere. Someone willing to say SEO isn't worth it yet, or that paid social is the wrong fit, is more useful than someone who sells the same package across every one of their industries.
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Ask for the maths, not the story
Case studies are marketing too, and every agency keeps its best ones on the homepage. Ask what a result actually cost to produce and how it was measured, and expect a straight answer.
Common questions
How much does digital marketing cost for a small business in Australia?
There's no single figure, because it depends on the channels and how competitive your market is. Scope and budget are agreed in writing before anything starts, and I'll say plainly if your budget doesn't match what you're asking for.
How long before I see results?
Paid search and social can show movement within weeks. SEO and content take longer, usually three to six months before rankings and organic traffic shift meaningfully. Anyone promising faster SEO results isn't being straight with you.
Do I need all of these channels, or just some?
Just some, usually. Channels that work well for some brands do nothing for others. Part of the audit is being honest about which ones fit your business, rather than selling you the full stack because it's a bigger invoice.
What's the difference between SEO and SEA?
SEO earns traffic over time through organic rankings and costs nothing per click once you're there. SEA (search ads) buys placement immediately and stops the moment you stop paying. Most businesses need both, at different points.
Can you work alongside our existing team or agency?
Yes. Plenty of this work plugs into an existing setup. That might mean handling one channel while another team runs the rest, or picking up reporting and analytics so everyone is looking at the same numbers.
What do you need from us to get started?
Access to your existing accounts and analytics, and an honest picture of what's worked before and what hasn't. That history is worth more than a blank slate.
Ready when you are
Let's build something
worth talking about
Tell me about your goals and I'll come back within 24 hours with a plan.
Start Your Project