About · Brisbane, Australia
Most consultants rent their stack and report whatever it hands them. I wrote mine. A cookieless analytics platform and a site auditor, both built because the tools I could buy did not answer the questions I was being asked.
Analytics
A web-analytics platform written from scratch. It answers what Google Analytics answers while storing no personal data, setting no cookies and needing no consent banner. It runs on client sites today, and every monthly report I send is read out of it.
How the privacy worksTechnical SEO
A crawler that walks an entire site and tests it against a little over a hundred technical checks: indexability, redirects, canonicals, structured data, internal links, performance. Built because the commercial tools price per crawl and I wanted to run one whenever a site changed.
I started in industrial marketing in Luxembourg, on automotive and B2B campaigns where buying cycles run for months and nothing is decided on impulse. That is where the habit came from: decide what you are measuring before you spend anything.
Moving to Australia changed the pace rather than the method. Consumer brands, faster cycles, and clients who needed the execution built as well as the strategy written. That is the point where I started building systems instead of only advising on them.
Now I do both, and I keep the client list short enough that the person who builds your setup is the person who reads it back to you every month.
Marketing
Automation
Markets
Europe and Australia do not measure the same way. One needs a lawful basis and mostly a consent banner; the other does not. Working in both is why the analytics platform was built to need neither.
A 1994 MX-5, mine. The same instinct runs through the work: a site or a funnel is a machine with parts, and the ones that are not doing anything are usually the reason it is slow.
How I work
What counts as working gets agreed before anything is built. Otherwise the reporting becomes an argument about which number to look at once the result is already in.
Adding people to a broken process scales the inefficiency along with the output. The system comes first, and then growth costs less than it otherwise would.
The client list stays short on purpose. There is no account manager in front of me and no junior learning on your budget.
Tell me what you are trying to find out and I will tell you whether I am the right person for it.
